There are so many options for developing an online store that they can be confusing when you have to decide between one of them.
It’s like a simple trip to the market. If you are buying ingredients for a cake, for example and leaving without a list, when you arrive at the establishment and see a variety of products, you can spend some time choosing from the various types of flour, chocolate, baking powder.
On the other hand, if you go with a list of specific products written on it you will not have these doubts, nor will you waste time comparing the products, you will know exactly what you will need to buy.
So, in this article I want to introduce you to a “shopping list” with the reasons for choosing Magento as an ecommerce platform.
To understand why so many people choose this platform I will cite and explain some advantages.
There are many advantages to using Magento for your online store. In addition to having unique features due to being a software completely focused on e-commerce sales, it has significant differences from other platforms.
It has one of the best security and SEO technologies among all e-commerce platforms.
Magento is an open source platform, so developers and website owners have access to source code when developing an online store. This access also allows customers more freedom and flexibility as it means they can completely modify the functionality of the website to suit their needs.
Even in its Community version Magento is a robust platform. It supports a large number and variety of products and is used by large companies like Ford. In addition, it is constantly updated with improvements in performance and security.
It can support up to 80,000 work orders per hour and store up to 500,000 products. If installed on a proper website hosting becomes virtually limitless.
User Friendly Interface
The platform interface has undergone several changes with each update and now it has become an intuitive and easy platform .
Magento can be complex, but it’s not complicated. It offers you and your customers a great buying and selling experience .
Another advantage of choosing the Magento platform is the ease of dealing with a wider international audience. It can handle many different types of currencies and has support for multiple languages, which may even depend on the user’s IP, providing a great experience for your customers.
Marketplace and Plugins
In addition to the features preinstalled on the platform, Magento has a marketplace packed with paid or free plugins to extend functionality and meet your needs. Plugins for different submissions, payments, billing methods, or marketing plugins can be obtained to promote your products and content more dynamically.
One big advantage of choosing Magento is that the platform’s own basic theme is already well-crafted, but if you want to change the look of your site, there are plenty of themes to choose from in the marketplace, either paid or free.
You can even change the look of your online store at different seasons or dates. For example, you could put a theme with snow, sleighs and trees at Christmas.
Adapted to Mobiles
As one of the first platforms to really invest and bet on mobile adaptations, Magento allows stores to be fully responsive to mobile devices, providing the right viewing experience for the users depending on their device.
In order to optimize site positioning on the most commonly used search engines Magento offers several SEO features such as: address redirection, friendly URLs, support for sitemaps and unique meta tags on each product page.
A poorly designed checkout is a major cause of cart abandonment.
One of the advantages of choosing Magento as an e-commerce platform is that it has the ability to customize the checkout experience, letting you organize and design forms the way you want, creating a better experience for your users.
Reports and Information
Another advantage of choosing Magento is that it has integration with Google Analytics, a tool that monitors traffic to an online store. As such, Magento features an administrative dashboard that is fully integrated with Google, providing details on sales performance, sales reports, conversion funnels, accesses, and visitor behavior.
Well, as you can see, there are plenty of reasons to choose Magento to develop your online store. It is a platform with industry experience, working since 2008 to serve thousands of online stores.
In addition, the software community is large, producing articles and answering a number of questions that may come up.